Tips for Tattoo Artists Looking to Open a Studio
Always wanted to set up your own tattoo studio? Here is a handy guide that covers everything you need to consider in four easy steps.
1. Find a Great Location for Your Tattoo Studio
One of the most important factors to consider when opening a studio is its location. Finding an available place that receives a high amount of foot traffic (and for a price you’re willing to pay) can be difficult. However, doing this will ensure that your studio receives maximum visibility and hugely increase your chance of walk-in appointments.
It’s also worth taking the opportunity to check out the competition. Are there existing tattoo studios in your area? If not, why not? Could it be that there is a gap in the market or perhaps not a market for tattooing at all?
2. Get the right licensing in place
It’s really important to get the right licensing in place to open a tattoo studio. You need to get in touch with your local council to find out what specific licence is needed for your area of the country as this can differ from place to place.
You must register both yourself and your premises with the local council to get the right type of licence which covers tattooing and cosmetic piercing.
It’s important to note that you can only work in the area of the country where you’re registered and your premises will be inspected beforehand to check safety and cleanliness, whilst also ensuring you have the right disposal system in place for sharps and any hazardous substances.
3. Kit it Out with Top Quality Tattoo Equipment
After you have the location and licensing sorted, it is time to turn your attention to the equipment needed to make your tattoo studio great. This is something that you simply must get right or you may find yourself regretting it as time goes on.
A successful tattoo studio requires state of the art equipment including tattoo machines, needles, appropriate power supplies and of course ink. Getting the right furniture is also essential, as a quality tattoo chair can make those longer tattooing sessions much more comfortable for both you and your client.
You may also wish to invest in supply carts, mirrors and shelving. Will you need an office area? Does your budget stretch to computers, telephones and printers? All questions you should be considering.
4. Create a Buzz
You could set up the best tattoo studio in the world but it won’t be a success if hardly anybody knows about it. So, once your studio is complete, it’s time to get the word out. Set up accounts on social media sites such as Facebook, Twitter and Instagram and start targeting your desired audience with regular tweets and posts.
Tattooing is a highly visual art so you should be able to source content for your social accounts with ease – remember that high quality images are very important!
Social media is a great way to find new customers and create a brand image that stands out from the crowd. More traditional methods advertising could also help to attract business so don’t forget to have business cards and flyers produced.